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HOW TO BOOST your small business in 2021


Set yourself up for success in the year ahead with a refreshed strategy, improved marketing and streamlined admin processes. Put the effort in now, and you’ll be reaping the rewards for months to come.


Shake things up and plan everything


First, revisit your strategy. A good starting place is to ask yourself these questions: Can you describe your product or service in one impactful sentence? What is your unique selling point? Who are your current competitors and how are you going to stay ahead of them this year? Use the right tool to capture all your ideas and flesh out a plan before starting to refine your strategy.


Microsoft To Do is your ultimate to-do list for keeping on top of your plans and deliverables, while Trello will help you and your team (if you have one) track each stage and phase of a project. If 2021 is your year to branch into e-commerce, Shopify offers a hassle-free way to get you up and selling.


Start with TikTok for Small Businesses


TikTok Marketing for Small Business is a great way to get your brand discovered by new prospects. Users on TikTok are highly engaged, love sharing content, and open up TikTok multiple times a day. Small businesses can show off their creative side, add humor to their posts, and find music that resonates with their target audience. Remember, this platform is about fun and creativity, not serious high-pressure sales.


TikTok Marketing for Small Business helps you set up ads, present your brand to the right people, and provides tips for engagement and to increase your follower count. Be sure to check out the Business Learning Center to get your questions answered and learn how to shine on the platform. TikTok is growing daily, so don’t wait to join your audience and show off your fun-loving side.

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